Talking with Tim Cook
For the record, I'm not Tim Cook (CEO, Apple). To clarify further, in the video above, I am not on the phone with Tim Cook. In fact, I've never had the pleasure of speaking with Tim Cook. But wouldn't it be fun and cool if every once in a while, when you called Apple for something, Tim Cook answered the phone? Look, I know he's busy. I'm not suggesting he take up full time residency in the support team bullpen. But Tim, I'll tell ya, no matter how big your market cap, no matter how great your brand image, despite all the data and research your team provides, no matter what else you have going on any given day, taking some inbound calls from your customers is a really valuable foundational layer of your business that you simply can't replicate or manufacture elsewhere.